Stuart Newman

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As the owner and operator of a large entertainment site (nyrock.com), I'm often faced with this problem - my ad broker is unable to sell advertising for a small but steady number of pages. I considered using these pages to arrange banner swaps with other sites, but without a quantitative way to monitor the cross promotion, I couldn't expect to attract any serious players. Enter ColdFusion. With this powerful and effective tool, I developed a program to monitor unique clicks (by IP address) on banner ads. Like any truly obsessive-compulsive developer, after I mastered this process I decided to take things a few steps further. I developed a tracking system not only to monitor banner clicks, but to count how often banners had been viewed. Once this was accomplished, I added logic to allow multiple banners to be displayed in rotation on a single page. The finished prod... (more)